Annexus·2019

Responsible Performance BMW i8 Giveaway

High-touch luxury incentive campaign combining sleek automotive aesthetics with disciplined promotional mechanics.

Client

Annexus

Year

2019

Campaigns & Product Launches

Multi-channel rollouts that tell a unified visual story across digital, print, and retail.

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Creative Role

Art directed the visual concept, digital launch assets, direct-mail teaser packages, and live event presentation collateral.

Challenge & Focus

Generate high-volume advisor engagement for an elite annuity distribution campaign, communicating complex qualification criteria while maintaining luxury automotive prestige.

Outcome & Impact

A polished, award-winning multi-channel campaign that exceeded qualification targets and set a new benchmark for Annexus partner incentives.

Creative Concept & Execution

Luxury Automotive Aesthetics in Financial Incentives

The Annexus Responsible Performance campaign paired the high-performance engineering of the BMW i8 hybrid sports car with a nationwide distributor incentive program. The goal was to inspire elite advisors through an aspirational campaign identity that felt sophisticated rather than gimmicky.

Drawing inspiration from high-end automotive editorial design, the collateral combined sleek metallic styling, minimalist grid structures, and sharp technical typography. The campaign spanned tactile direct-mail teaser boxes, digital progress trackers, and large-format stage graphics for live partner conferences, turning the qualification journey into a memorable premium brand experience.

Deliverables & Tools:Luxury Direct-Mail Teaser Packages · Digital Campaign Assets & Landing Pages · Advisor Qualification Toolkits · Live Event Presentation & Stage Screens