Annexus·2020

Athene "Elevate" Launch

High-stakes nationwide financial product rollout combining bold key visuals, advisor sales collateral, and multi-channel marketing.

Client

Annexus

Year

2020

Campaigns & Product Launches

Multi-channel rollouts that tell a unified visual story across digital, print, and retail.

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Creative Role

Art directed the central campaign identity, designed the advisor launch kit, created motion-ready keynote visuals, and formatted multi-touchpoint print collateral.

Challenge & Focus

Launch Athene Elevate into a competitive financial advisor marketplace, requiring immediate visual distinction and cohesive execution across digital, print, email, and conference stages.

Outcome & Impact

A powerful product introduction that unified Athene and Annexus branding, driving record first-quarter distributor adoption and advisor engagement.

Creative Concept & Execution

Pacing a Multi-Channel Product Introduction

Launching Athene Elevate required introducing a sophisticated retirement product into a fast-moving, highly regulated financial advisor marketplace. The creative challenge was to command immediate attention across launch events and digital channels while translating intricate index mechanics into intuitive sales tools.

The rollout was structured around sequential momentum: high-impact teaser animations and announcement emails set the stage, followed by comprehensive advisor launch kits, executive keynote slide systems, and clear consumer-facing brochures. By uniting distinct visual anchors with clean infographic storytelling, the campaign gave distribution partners the confidence and tools to present the product effectively from day one.

Deliverables & Tools:Launch visuals · Multi-touchpoint assets · Campaign storytelling