PetSmart·2020

2020 Halloween Display

High-impact seasonal retail staging engineered to stop shoppers, organize costume and toy assortments, and drive impulse holiday sales.

Client

PetSmart

Year

2020

Retail & Merchandising

Displays, packaging, and endcaps that get noticed on a crowded shelf.

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Creative Role

Designed the spatial merchandising graphics, aisle overhead headers, structural corrugated wraps, and playful illustrative accents across nationwide stores.

Challenge & Focus

Create an atmospheric Halloween destination within high-traffic retail aisles, balancing playful seasonal theater with clear sightlines and easy product browsing across multiple SKUs.

Outcome & Impact

Delivered an engaging retail focal point that lifted seasonal category foot-traffic and provided store associates with an easy-to-merchandise floor plan.

Creative Concept & Execution

Driving Seasonal Retail Discovery

The 2020 PetSmart Halloween campaign transformed standard retail floor space into a vibrant seasonal shopping destination. The merchandising challenge was to showcase a wide assortment of costumes, accessories, and impulse treats while maintaining clean store sightlines and simple replenishment for store associates.

The design introduced overhead header signage, corrugated pallet wraps, and playful character illustrations that signaled the Halloween shop from across the store. By establishing clear color coding and structured merchandising tiers, the displays maximized product density while making it easy for pet parents to browse sizes and styles quickly.

Deliverables & Tools:Endcap Header Displays · Corrugated Pallet Wraps · Aisle Staging & Floor Graphics · Seasonal Merchandising Collateral