Seasonal themed micro-events, promotional collateral, and personalized pawprint keepsakes driving PetSmart Doggie Day Camp trial.
Multi-channel rollouts that tell a unified visual story across digital, print, and retail.
Created themed seasonal event branding, counter display signage, takeaway flyers, digital photo booth overlays, and custom stamped pawprint keepsake cards.
PetSmart needed to drive awareness and first-time bookings for Doggie Day Camp by creating engaging, low-commitment introductory events. The marketing needed to feel celebratory, capture pet-parent affection, and provide tangible keepsakes that encouraged recurring bookings.
Turned routine daycare sessions into high-demand community events, generating strong weekend attendance spikes and creating cherished take-home keepsakes that drove pet-parent social sharing.
Promoting pet services requires more than communicating operating hours and prices—it requires emotional connection. For PetSmart’s themed playdate series, the project delivered end-to-end event collateral that celebrated the bond between dogs and their families.
Beyond eye-catching desk signage and promotional takeaway flyers, the campaign introduced physical pawprint keepsake certificates and branded digital photo overlays. When pet parents picked up their dogs, they received a personalized memento that sparked organic word-of-mouth recommendations and recurring camp visits.
A comprehensive visual sequence of campaign assets, in-store touchpoints, sketches, and finished deliverables.
In-Store Registration Counter Signs
Final Work
Event Takeaway Collateral & Flyers
Final Work
Digital Photo Frame & Social Overlays
Final Work
Pawprint Keepsake Cards & Pet Parent Takeaways
Final WorkConnect to build experiential marketing activations, customer engagement keepsakes, or seasonal service campaigns.
