PetSmart·2022

New Pet Place

An immersive retail department and adoption onboarding environment designed to guide first-time pet parents through essential care milestones.

Client

PetSmart

Year

2022

Retail & Merchandising

Displays, packaging, and endcaps that get noticed on a crowded shelf.

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Creative Role

Led the environmental concept design, overhead architectural signage, aisle navigation portals, adoption starter checklist brochures, category header displays, and promotional register collateral.

Challenge & Focus

Welcoming a new pet is an emotional milestone, but navigating a massive retail store for the first time can quickly cause decision fatigue. PetSmart needed an inviting in-store destination that organized starter essentials, offered clear care checklists by pet type (puppy, kitten, reptile, fish, bird), and connected pet parents with in-store services.

Outcome & Impact

Created an uplifting, intuitive department that boosted new-pet basket sizes, increased adoption registration loyalty signups, and established an enduring retail destination across hundreds of stores nationwide.

Creative Concept & Execution

Welcoming First-Time Pet Parents

Bringing home a new companion is an emotional milestone, but navigating a high-volume retail store can easily cause decision fatigue. For New Pet Place, the design strategy created an inviting department experience that prioritizes customer clarity at every step.

By pairing prominent entrance portals with color-coded category headers and take-away starter checklists, the environment gives shoppers confidence while encouraging natural cross-category discovery between adoption, nutrition, and essential gear.

Deliverables & Tools:Department Portal & Overhead Signage · Care Category Navigation Headers · New Pet Checklist Collateral · Endcap Merchandising Displays · Service Integration Graphics